Sostener el propósito de tu marca de moda, también implica entender tus números
Hay una conversación que muchas marcas de moda emergentes siguen evitando: la que tiene que ver con sus números. No hablamos solo de contabilidad. Hablamos
La moda sostenible no está fracasando.
Está luchando contra un sistema que no la sostiene. Hace unos meses, una marca que admirábamos mucho anunció su cierre. No fue un comunicado dramático
Confundir competencia con marca aspiracional: una distorsión frecuente que condiciona tu estrategia comercial
Hay una situación que se repite con frecuencia en las primeras fases de desarrollo de una marca de moda: al analizar el entorno competitivo, muchas
¿Por qué los diseñadores de moda no integran la comercialización en su proceso creativo?
Cuando estudiábamos Diseño Industrial de Indumentaria en Argentina, aprendimos a pensar en los usuarios finales de nuestros diseños y en cómo los productos pasarían a
Construcción de una marca con propósito: cómo alinear tu visión y misión con la sostenibilidad.
La moda sostenible no es solo una categoría de productos; es una forma de entender el mundo, una filosofía que atraviesa cada decisión y que
The importance of partnerships in sustainable fashion
The end of the year is a good opportunity to take stock and reflect on our achievements and the lessons we have learned. At Slowbiz, we look back
"My product speaks for itself": the myth that can sabotage your sales
There's something magical about the moment you create a product you love. You look at it and think, "What a joy! I finally have this in my possession."
Overconsumption in fashion and the impact of on-demand production: an antidote to fast fashion
Fast fashion, also known as fast fashion, has transformed clothing consumption in recent decades, taking production and consumption to
Sustainable Buyer Persona: The Key to Boosting Your Brand
On the path to creating a sustainable fashion brand, many entrepreneurs do a great job of researching the market and adapting their
Emerging Brands and Sustainability: How to Turn Words into Action in the Fashion Industry
The fashion world is undergoing a radical transformation, driven in large part by growing consumer demand for sustainability.
Between waves and waterfalls: discover your work rhythms
Summer gives us a unique opportunity to disconnect and observe nature in its purest state. If you are lucky enough to spend a few
How to select and work with suitable commercial agents
Although we know that the fashion sector is competitive and changing, when talking about sustainable fashion we must add the lack of knowledge about its characteristics.
The last barrier to sustainable fashion
Several years ago, when we spoke to multi-brand stores about sustainable fashion, their purchasing managers told us that it was not a product
The paradox of slow fashion: between success and ethics
In the world of fashion, ethical issues have come to challenge unbridled consumption and rapid production. However, in this
Exploring the world of multi-brand stores
In a world leaning toward digital, sometimes it's crucial to feel and see in person to fall in love. In Spain, brick-and-mortar multi-brand stores
Commercial prospecting, a fundamental tool for emerging fashion.
In the current emerging fashion scenario, where creativity is intertwined with innovation and the risk of entrepreneurship is a constant, the
Beyond the price tags: The true value of fashion brands.
In today's turbulent economic climate and more technologically advanced environment than ever before, the emergence of new ethical fashion brands has multiplied.
From Juggler to Bowler: Discover the Power of Focus on Your Entrepreneurial Journey.
December is coming to an end, and it's time to set resolutions and start planning for the new year. But where do we start? We begin by prioritizing, but we know
Purpose-Driven Business Actions: A Guide for Sustainable Fashion Brands
We're closing out November, marking the start of one of the busiest shopping seasons. Although Black Friday looms large in our minds, the reality is
Cultural Appropriation or Appreciation? Choose the ethical side of fashion.
We explore the boundaries between creative inspiration and cultural appropriation in the fashion industry and in line with the Sustainable Development Goals.
Entrepreneurship in the feminine
There is a lot of talk about starting a business and after 2020, when life took a 180º turn and everything stopped, or almost everything, it was the
Aquatic Circularity: Water Recycling in the Textile Industry
In a world where natural resources are becoming increasingly scarce, the textile industry is taking bold steps toward aquatic circularity. This approach does not
UN Guide to Sustainable Fashion Communication
The United Nations Environment Programme (UNEP) and the Climate Change Division have presented the "Sustainable Fashion Communication Playbook",
The power to turn your work into a multipurpose action
Six months ago we were contacted by a well-known shopping center to collaborate in the edition of a very interesting event: the first Clothing Swap, which
Regenerative fashion and its positive impact on the environment
Regenerative fashion is an approach that goes beyond sustainability, as it seeks to have a positive impact on the environment and
Let's talk about fashion and mental health
Mental Health Europe (MHE) is celebrating the fourth edition of European Mental Health Week (EMHW) from 22 to 28 May 2023.
Three reflections your brand should make, not only at Fashion Revolution Week
Ten years after the tragedy, there are many compelling reasons to continue talking about the collapse of the Rana Plaza building in Bangladesh, in which
