How two paths met to
transform fashion
transform fashion
We met while studying Industrial Apparel Design in Argentina. Between projects, work, and many conversations, a friendship and a shared vision grew, which eventually evolved into a way of working together.
In 2002, we arrived in Spain. Each of us followed her own path in the textile sector: one with European brands, specializing in purchasing and sales strategies; the other with American brands, focusing on retail, training, and visual merchandising. Over the years, we gained real-world experience in every aspect of the fashion business.
The year 2020 changed everything. That pause forced us to look back and ask ourselves what we wanted to build from there. The answer was clear: to put our experience at the service of a necessary transformation, working alongside brands that, like us, believe in a different way of creating fashion.
This is how Slowbiz was born. A consultancy specializing in marketing for emerging brands that want to grow without compromising their values.
Our work combines strategy, structure, and support. We design sustainable, viable commercial routes tailored to each project, because we believe that change begins when purpose is connected to profitability.
Slowbiz isn't just a professional project. It's the result of years of learning, commitment to what we do, and a deep conviction: that fashion can be fairer, clearer, and more human.
Romina Fazio
Co-founder of Slowbiz
“More than just advising, I support brands with passion, structure, and absolute commitment, helping them create a positive impact in the textile sector.”
My career began as an entrepreneur in Argentina and continued in Spain, where I worked for European fashion brands, specializing in product selection and commercial strategies in wholesale, retail, and franchising.
I've always been driven by the idea of building healthier relationships between people and their environment, and that led me to pursue more ethical and sustainable business models. At Slowbiz, this conviction translates into total commitment to every project.
I research, analyze, and share knowledge to help brands move forward with structure, strategy, and focus. I enjoy seeing them grow when they feel supported.
I am a tireless learner, passionate about advances in textile technology, new materials, and regulations. I am drawn to training because it allows me to give, share, and help other entrepreneurs market clearly without losing their values.
I work with method, effort, and vision, because I believe that fashion can be transformed from a commercial perspective, without sacrificing its essence.
Ianina Volonterio
Co-founder of Slowbiz
"For me, every brand is a story waiting to be organized and enhanced. Transforming chaos into clear opportunities is my greatest motivation."
My professional journey began in American multinationals, where I specialized in retail, training, and visual merchandising. I learned to structure complex processes and discovered that all this knowledge could also drive small projects with great potential.
I found my ikigai in training and human development. I'm passionate about turning scattered ideas into clear action plans, identifying opportunities for improvement, and designing strategies that combine empathy, creativity, and results.
I believe in supporting brands not only from a technical perspective, but also from an emotional perspective, helping them find balance between their purpose and their business. At Slowbiz, my role is to guide them from vision to implementation, providing structure without losing sight of what makes each entrepreneur unique.
The Slowbiz Commitment Our compass
- In fashion, 100% sustainability doesn't yet exist, but we believe in taking firm steps to generate change, create partnerships, and help create a better world.
- We don't drift aimlessly: we chart clear paths that respect your values and create a positive impact.
- We believe in clean and transparent fashion, where every choice leaves a conscious mark on people and the planet.
- We support those who swim against the current, demonstrating that difference can be profitable and transformative.
- We don't throw water on the sand; every action counts, every strategy has a purpose.
- We are guided by empathy: we listen, understand, and walk with you through every stage of your project.
- Honesty is our driving force; we build relationships based on transparency and integrity.
- We work responsibly and with a vision for the future, because we know that the change we need begins with what we do today.
- We believe in the power of commitment and determination to overcome any obstacle and achieve greater things together.
- There's no favorable wind for a ship without a course: we help you define your goals and design clear strategies to get you closer to them.
